Ace Alvarez is a Filipino-Canadian journalist and writer based in Toronto, Ontario, CANADA. He publishes “Manila Media Monitor” (since 1996), a publication catering to the news, information, marketing, promotional and advertising needs of the Filipino Canadian community in Toronto and its suburbs.
Ace also produces “Front Page Philippines“, a Filipino community affairs and heritage TV program aired over Rogers OMNI 2 Television, CJMT Toronto, Channel 69. In Southern Ontario, “Front Page Philippines” is shown through various cable systems carrying OMNI.2 TV (Please check local listings).
“Front Page Philippines” is currently available across Canada via satellite systems for subscribers of Shaw Direct (Channel 395) and Bell ExpressVu (Channel 216) — the only two satellite tv programming distributors allowed to operate in Canada by the Canadian Radio-television Telecommunications Commission (CRTC).
In some instances, Ace’s postings on this site have been slightly edited from their print original published elsewhere and/or in some social media sites.
An active news and public affairs person, Ace finds time for community development work, for which he was recognized by the Government of Canada on November 30, 2012 with the prestigious Queen Elizabeth II Diamond Jubilee Medal Award for his contribution on multiculturalism and diversity initiatives in the country.
Since 2000, Ace has been (and probably remains to be the only Filipino-Canadian in media) listed for his contribution to Canadian journalism in “Canadian Who’s Who” — the only reference book containing names of distinguished Canadians (listing in which, is by invitation only and based on merit), compiled and published annually by the University of Toronto.
Ace was the ethnic media representative from September 2007 to September 2009 to the Canadian National Exhibition Association (CNEA) — the organization which runs the annual Canadian National Exhibition (CNE), an 18-day fair taking place every August, concluding on Labour Day. Over CNE’s 129-year history, it has grown to be the largest annual fair in Canada and the fifth largest in North America attracting approximately 1.25 million visitors each year.
Ace was also a member of the CNEA’s Marketing Committee during the two terms he served from 2007 to 2009.
Among other Ace’s involvements were: 1st VP/Corporate Secretary/Director, Canadian Ethnic Media Association (CEMA) for eight years, until Thursday, September 11, 2008 when he was acclaimed by members as president during their Biennial General Meeting and Elections (after long-time president Ben Viccari stepped down) and stayed in office until October 13, 2009; VP & Director, Philippine Press Club-Ontario (2009-2010), and, Lifetime Member, National Press Club of the Philippines.
Ace served as Director & VP for General Public Relations of the premier business organization in Toronto, Philippine Chamber of Commerce-Toronto (PCCT) from 2005 to 2008. His services were again requested for the organization by the more influential members of the PCCT for the 2011-2012 term, this time as the 1st Vice President for Government Relations and Member of the Board of the premier group of the Filipino Canadian business community, where he was elected to the position on January 9, 2011. The PCCT attributed to Ace’s work the resultant increase in the profile and wider recognition of the organization by its targeted publics during his term as 3rd VP — General Public Relations.
He also served as Director and VP for Public Relations & Special Projects of the Asian-Canadian Entrepreneurs & Professionals (ACEP) from Jan. 2005-Jan. 2008. He was also a member since 1997, until Tuesday, September 9, 2008 when he was appointed vice chair of the Finance Committee of Holy Cross Parish in Toronto.
In 1977, back in Manila, Philippines, Ace was a member of the radio news team who contributed to DWXB-102.7 FM (now a frequency used by DWSM) to win the “Kapisanan ng mga Brodkasters sa Pilipinas” (The National Association of Broadcasters in the Philippines [KBP]) award for “Best News Station for Metropolitan Manila” –both in the AM and FM Radio Broadcast Category”.
In 1999, Ace was awarded by the Canadian Ethnic Journalists’ and Writers’ Club for his consistent trenchant editorials in the Manila Media Monitor during award ceremonies aired over Toronto’s CFMT Television.
Ace serves as resource on ethnocultural media to two Toronto-based advertising agencies and has, in the past, been a resource to a high profile multicultural PR company based in Toronto. Likewise, he served as resource to journalism students at one of Toronto’s leading communication and media colleges, as well as the Ontario Chapter of the Federal Communications Council — an organization composed of Information/Media Relations Officers of the various Ministries of the Canadian federal government.
When not busy with his community involvements, Ace finds time to earn money 🙂 by co-managing with his wife — broadcast veteran Gie Alvarez, the affairs of Russell International (since 2000), a print and broadcast production house, specializing in the ethnic market.
For more on Ace, please press here.