By Ace Alvarez
After Christine’s presentation, Abdelkarem asked her, “You didn’t show us if the market you are targeting in Scarborough (Ontario) will be able to sustain your start-up business for the long run.”
I interjected: “Christine, you know how you can get an estimate of the market that you are targeting?
“Christian churches in Toronto seat an average of 1,200 people. Go to the websites of the Christian Churches in the area that you want to serve. Get the number of services that each church conducts over one weekend. One-third of the people attending in each of those services are of South Asian descent. Multiply that number with the number of weekend services, times the number of churches, thus, you will have an idea of the size of your market.”
Christine started flipping back her presentation to the first slide, which serves as the cover title of her presentation. While doing this, she was saying, “To me, it doesn’t matter how big, or small the market is.”